This document is intended to lead program managers, planners, and decision-makers through a strategic process to identify effective investments for engaging men in efforts to improve sexual and reproductive health. In this guide, male engagement refers to the involvement of men and boys in family planning programs across life stages, including addressing gender norms and gender equality. 

This study is primarily based on the International Men and Gender Equality Survey (IMAGES). A mixed methodology approach was used, which included desk research, a quantitative survey with 1,001 men and 500 women, four focus group discussions and 26 in-depth interviews with key stakeholders and experts.

The IMAGES Serbia study addresses key issues in the field of men and gender equality, which include partner relations, the dynamics of family relationships, and the key health and social aspects of men. This report provides key survey findings using the International Men and Gender Equality Survey (IMAGES) methodology which was developed by Promundo and International Center for Research on Women. The study has included quantitative and qualitative research components. The quantitative research was carried out on a nationally representative sample of 1060 men and 540 women 18-60 years old.

Gender inequality is one of the main human rights violations that manifests itself in the unequal opportunities of women and men in various domains of public life, including political representation and decision-making, economic opportunities and access to resources, empowerment in the family and vulnerability to discrimination and violence. The reasons for the unequal distribution of powers of women and men should be sought in the patriarchal norms that establish gender-based social roles and behaviour patterns accepted by the society.

The goal of the research "Men and gender equality in the Republic of Moldova” was the identification and understanding of the behaviour and attitudes of men and women, and of the changes influencing their attitudes and behaviour, to serve for the development, directing and monitoring of policies in the gender equality domain.

The goal of the survey “Men and Gender Relations in Georgia” is to gather data on men’s attitudes towards gender equality; and to describe their experience of and engagement in household activities and in such social practices, which involve residing together and sharing household responsibilities with a spouse or partner. The survey also gathered data from women in order to make a comparison of the opinions expressed by both genders.